On Monday afternoon, I testified before the New Jersey State Assembly Committee on Science, Technology, and Innovation, which is chaired by Assemblyman Andrew Zwicker, who also happens to represent Princeton’s district. On the committee agenda were three bills related to net neutrality. Let’s quickly review the recent events. In December 2017, the Federal Communications Commission […]
Search Results for: net neutrality
Historic E.U. Net Neutrality Win Shows Maturing Digital Rights Advocacy
April 3, 2014 by
After a 5-year long campaign by European and U.S. digital rights NGOs, today the European Parliament turned a dubious Commission proposal on its head to safeguard the principle of net neutrality. It’s a historic win, and all over the news. It also shows how digital rights advocacy is maturing.
Is There a Future for Net Neutrality after Verizon v. FCC?
January 14, 2014 by
In a decision that was widely predicted by those who have been following the case, the Court of Appeals for the D.C. Circuit has invalidated the FCC’s Open Internet Rules (so-called net neutrality regulations), which imposed non-discrimination and anti-blocking requirements on broadband Internet access providers. The rules were challenged by Verizon as soon as they […]
Arlington v. FCC: What it Means for Net Neutrality
May 24, 2013 by
[Cross-posted on my blog, Managing Miracles] On Monday, the Supreme Court handed down a decision in Arlington v. FCC. At issue was a very abstract legal question: whether the FCC has the right to interpret the scope of its own authority in cases in which congress has left the contours of their jurisdiction ambiguous. In […]
Search Neutrality ? Net Neutrality
December 30, 2009 by
Sunday’s New York Times featured a provocative op-ed arguing in addition to regulating “net neutrality” the FCC should also effectuate “search neutrality” – requiring search providers rank results without consideration of business entities. The author heaps particular scorn upon Google for promoting its own context-relevant services (i.e. maps and weather) at the fore of search results. Others have already reviewed the proposal, leveled implementation critiques, and criticized the author’s gripes with his own site. My aim here is to rebut the piece’s core argument: the analogy of search neutrality to net neutrality. Clearly both are debates about the promotion of innovation and competition through a level playing field. But beyond this commonality the parallel breaks down.
Net neutrality advocates call for regulation because ISP discrimination could render innovative services either impossible to implement owing to traffic restrictions or too expensive to deploy owing to traffic pricing. Consumers cannot “vote with their dollars” for a nondiscriminatory ISP since most locales have few providers and the market is hard to break into. Violations of net neutrality, the argument goes, threaten to nip entire industries in the bud and rob the economy of growth.
Violations of search neutrality, on the other hand, at most increase marketing costs for an innovative or competitive offering. Consumers are more than clever enough to seek and use an alternative to a weaker Google offering (Yelp vs. Google restaurant reviews, anyone?). The author of the op-ed cites Google Maps’ dethroning of MapQuest as evidence of the power of search non-neutrality; on the contrary, I would contend users flocked to Google’s service because it was, well, better. If Google Maps featured MapQuest’s clunky interface and vice versa, would you use it? A glance at historical map site statistics empirically rebuts the author’s claim. The mid-May 2007 introduction of Google’s context-relevant (“universal”) search does not appear correlated with any irregular shift in map site traffic.
Moreover, unlike with net neutrality search consumers stand ready to “vote with their [ad] dollars.” Should Google consistently favor its own services to the detriment of search result quality, consumers can effortlessly shift to any of its numerous competitors. It is no coincidence Google sinks enormous manpower into improving result quality.
There may also be a benefit to the increase in marketing costs from existing violations of search neutrality, like Google’s map and weather offerings. If a service would have to be extensively marketed to compete with Google’s promoted offering – say, a current weather site vs. searching for “Stanford weather” – the market is sending a signal that consumers don’t care about the marginal quality of the product, and the non-Google provider should quit the market.
There is merit to the observation that violations of search neutrality are, on the margin, slightly anti-competitive. But this issue is dwarfed by the potential economy-scale implications of net neutrality. The FCC should not deviate in its rulemaking.
